Brazilian Sandals

Paper Summary:

This paper examines how exporting from footwear from Brazil is a challenging and risky prospect for an importer who must be familiar with local customs and laws, international shipping, customs and the intricacies of the footwear industry. He must also be prepared for the worst-case scenario when dealing with a country that has a historically volatile economy. It also looks at how another challenge is obtaining orders from retailers since the American footwear industry is a tight-knit community.

Outline
Product
Country Information
Business Culture
Brazilian Shoe Industry
Target Market
Suppliers
Distribution
Freight Forwarders
Financing
The Life Cycle of a Sandal from Brazil
Pricing
Conclusion

From the Paper:

"As a buying agent for a mass-marketer, it is crucial to create relationships with the factory owners in Brazil. As mentioned before, most of the shoe manufacturers are the southern Brazil. Larger well known manufacturers such as Havaiana's factory Alpargatas, or Azaleia are not accessible to the new buying agent. Production schedules are filled months in advance with established buyers and production of their own name brand. In order to identify or get a foot in the door, the U.S./Brazil Chamber of Commerce and the Porto Alegre Chamber of Commerce are good starting points for finding the smaller factories that will manufacture for export. It is always a good idea to have relationships with several factories and have several contingency plans in place. Smaller factories often over-schedule and make promises that are impossible for them to keep."

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