Banquet Hall Marketing Plan

Paper Summary:

The paper provides an overview of a proposed hall that will provide quality banquet hall services to the general public, suitable for a broad spectrum of financial abilities. The paper discusses the marketing objectives and strategies and includes a competitor analysis.

Outline:
Introduction
Marketing Plan
Mission Statement
Services
Marketing and Promotional Strategies
Marketing Goal
Conclusion

From the Paper:

"The concept of Torchelle's was derived from the idea that a banquet hall should offer something for every budget. People who want to marry, hold family reunions and other celebrations or simply get together because they enjoy a good time should be able to find an affordable venue to do that in. The Greensboro, North Carolina area has several advantages over larger metropolitan areas including New York and Philadelphia in that it is a more cost friendly place to live and entertain while at the same time offering an array of local activities to keep visitor interest up."

Sample of Sources Used:

• Bushing, Mary C. The Library's Product And Excellence. Marketing of Library and Information Services, Library Trends, January, 1995, Vol. 43; No. 3; Pg. 384.
• Carpenter, Beth. Your Attention, Please! Marketing Today's Libraries. Computers in Libraries, September 1998, Vol. 18; No. 8; Pg. 62.
• Cram, Laura. The Marketing Audit: Baseline For Action. Marketing of Library and Information Services, Library Trends, January, 1995, Vol. 43; No. 3; Pg. 326.
• Gorchels, Linda M. Trends In Marketing Services. Marketing of Library and Information Services, Library Trends, January, 1995, Vol. 43; No. 3; Pg. 494.
• Holt, Glen E. On Becoming Essential: An Agenda For Quality In Twenty-First Century Public Libraries. Perspectives on Quality in Libraries, Library Trends, January, 1996, Vol. 44; No. 3; Pg. 545.

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