Apple, Inc.'s iPhone

Marketing Plan # 104182

Business > Companies
Business > Marketing

This paper is a marketing plan for Apple Inc.'s iPhone.

1,555 words () | 9 sources | APA | 2008 United States

Paper Summary:

This paper relates that, by introducing the iPhone, Apple, Inc. is reinventing itself once again by positioning itself as a consumer electronics company, reaching beyond computers to introduce Mac OSX (operating system), TV content media centers and cell phones. The author points out that, while Apple's iPod, iTunes and iMovies are having acceptable sales, forecasts indicate the iPod may well have reached maturity and that sales will start to decline. The paper relates that the iPhone is expected to change the cellular phone industry by offering cutting edge technology, which is five years ahead of its competitors. The paper relates that Apple is doing more than just unveiling a new product, the iPhone; it is capturing upon the successes and strengths of four major players: AT&T for Cingular to be the phone service provider, Google for its mapping and Internet capabilities, Yahoo for email and Safari, which invented the first web design for mobile devices.

Table of Contents:
Executive Summary
The Problem
Background
Current Marketing Situation
Review of the Major Product
Distribution Trends
Pricing
Objectives
The Competition
Positioning Statement
SWOT Analysis
Marketing Strategy
Action Program
Budgets and Controls

From the Paper:

"Weaknesses could be the reverse of its strengths in the partnerships because their problems could impact the success of the iPod; and the recent financial reports that company Steve Jobs may have taken some back stock options. Other weaknesses could be the high price and the requirement that people sign up with Cingular for phone service for one or two years. Opportunities include the ability to package accessories, and software for the iPhone which could even become the laptop of the future; and continued use of partner's technological advances."

Sample of Sources Used:

Apple Inc., Official Website, (2007) Investor information, Retrieved May 15, 2007, from http://www.apple.com/investor/
Block, R. (2007, Jan. 9) Live from Macworld 2007: Steve Jobs keynote. Engadget. Retrieved May 15, 2007, from http://www.engadget.com/2007/01/09/live-from-macworld-2007-steve-jobs-keynote
Ferranti, M. (2007, May 11) Wall Street Beat: Apple up in down market, IDG News Service, MacWorld, Retrieved May 15, 2007 fromhttp://www.macworld.com/news/2007/05/11/appleup/index.php
Gross, S. (2006, June 27) Pay phone suffer as more people use cell phones. USA Today, Retrieved May 15, 2007 from http://www.usatoday.com/tech/news/2006-07-27-pay-phones-neglect_x.htm
Guglielmo, C. (2006, Oct. 11) Apple's Jobs Taps Teen IPod Demand to Fuel Sales, Stock Surge, Bloomberg. Retrieved March 15, 2007 from http://www.bloomberg.com/apps/news?pid=10000103&sid=a58iozj_2jXM