Apple's iPhone

Paper Summary:

The author of this paper examines Apple's iPhone. The writer first describes in some detail working features of the telephone and outlines some of the more, in his view, advanced technologies incorporated into the phone. He then goes on to detail some of Apple's potential competitors in the "smart phone" market place and examines the technologies utilized by them and how this could affect Iphone sales. In conclusion, the author outlines a number of strategies he feels Apple should implement if they wish to hold on to their market lead.

From the Paper:

"Currently, the Apple Company is trying to implement SDK - software development kit, which will be based on the Cocoa platform. The usage of Cocoa in the creation and development of the iPhone will be done by the implementation of numerous frameworks, such as "Core Foundation, Foundation, Core Graphics, Core Audio, and CFNetwork."
Another feature they should consider in order to develop the product and make it more appealing to new market segments revolves around their incorporating of the Java platform. This would allow numerous developers to create personalized applications for their telephones. But the current platform discourages Java programmers from purchasing the item, since they cannot use their personal skills and knowledge personalize the iPhone."

Sample of Sources Used:

• Block, R., iPhone review, Engadget, July 3, 2007, http://www.engadget.com/2007/07/03/iphone-review/, last accessed on January 31, 2008
• Block, R., iPhone facts from the first reviews, Engadget, June 26, 2007, http://www.engadget.com/2007/06/26/iphone-facts-from-the-first-reviews/, last accessed on January 31, 2008
• Borsato, L., The iPhone Market, April 30, 2008, http://larryborsato.com/blog/2007/04/the_iphone_market.html last accessed on January 31, 2008
• Enderle, B., Acer Jumps to No.3; iPhone Competition from Nokia, HTC and Google; Product of the Week, Tech News World, September 3, 2007, http://www.technewsworld.com/story/59141.html, last accessed on February 1, 2008
• Grossman, L., Invention of the Year: The iPhone, Time Magazine, October 31, 2007

More papers on Apple's iPhone:

• Marketing Plan # 114229 : "Marketing Plan for the Apple iPhone"
• Marketing Plan # 133668 : "Apple Inc.'s iPhone Marketing Plan"
• Case Study # 97783 : "Apple Computers"

APA Citation:

MLA Citation: