A Biodiesel Plant Marketing Plan

Paper Summary:

The paper provides a SWOT analysis of the Tampa-based biodiesel production facility that identifies the strengths, weaknesses, opportunities and threats related to the Tampa market. The paper evaluates the target market and presents a marketing plan that addresses the product, price, place and promotion of the biodiesel product lines. The paper includes several tables and a graph.

Outline:
Background and Overview
SWOT Analysis
Target Market
Marketing Plan

From the Paper:

"Biodiesel is a processed fuel that is produced from biological sources that are biodegradable and produce less C02 than conventional diesel (Woodman, 2007). The biodiesel industry today is well situated to take advantage of the combination of increasing consumer dissatisfaction with American reliance on foreign fossil-fuel energy sources while representing an environmentally responsible alternative as well. While the current consumer demand for biodiesel in the United States and abroad remains relatively modest, a growing number of private and public sector organizations are turning to biodiesel as a viable alternative to their energy needs. Despite these advantages, there are a number of constraints and potential threats to growth in the industry that must also be taken into account."

Sample of Sources Used:

• Adams, D. & Huettel, S. (2005, November 19). Huge biodiesel shipment arrives. The Communities of Tampa/St. Petersburg/Clearwater/Lakeland/Sarasota/Brandenton. [Online]. Available: http://www.tampabay.org/press.asp?rls_id=1089&.
• Cravens, D. W. (2000). Strategic marketing (6th ed.). New York: McGraw-Hill.
• Edinger, R. & Kaul, S. (2003). Sustainable mobility: Renewable energies for powering fuel cell vehicles. Westport, CT: Praeger.
• Kram, J. W. (2008, April). Biodiesel blossoms in the Sunshine State. Biodiesel Magazine. [Online]. Available: http://www.biodieselmagazine.com/article.jsp?article_id =2209&q=&page=3.
• Schmidt, C. W. (2007). Biodiesel: Cultivating alternative fuels. Environmental Health Perspectives, 115(2), 86-87.

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