This paper looks at the 1-800-GOT-JUNK? company and its business strategies.
Written in 2008; 1,814 words; 7 sources; APA; $ 58.95
Paper Summary:
This paper looks at the 1-800-GOT-JUNK? company, a Vancouver-based junk removal franchise. The paper outlines the entrepreneurial qualities of Brian Scudamore, the company's CEO, and highlights the strengths and weaknesses of the organization's business approach and strategies. The paper concludes by looking at some alternative approaches to marketing 1-800-GOT-JUNK?.
Outline:
Abstract
Synopsis of Article
Five Entrepreneurial Qualities of Brian Scudamore
Identify, Define and Describe the Company's Business Strategies
Four Strengths and Four Weaknesses of GOT-JUNK? Business Strategies
Five Ways or Approaches for Marketing GOT-JUNK?
From the Paper:
"1-800-GOT-Junk is a Vancouver-based junk removal franchise. The company seeks out young franchisees and has strict performance guidelines in place for those franchisees; not to be overlooked, the company puts franchisees through a rigorous 9-day orientation and instruction program. The company also has a toll-free hotline for franchise owners and there is an expectation that franchise owners will share the corporate vision. Additionally, the company is looking at expanding internationally and it seems evident that founder Brian Scudamore has made a habit out of delegating responsibilities for opening up new markets (and presumably other important tasks) to people he trusts. The question now is whether the company can maintain its momentum ("Today the World!" 2006)."
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