1-800-GOT-JUNK?

Marketing Plan # 104961

Business > Companies
Business > Marketing

1-800-GOT-JUNK?

This paper looks at the 1-800-GOT-JUNK? company and its business strategies.

1,814 words () | 7 sources | APA | 2008 United States

Paper Summary:

This paper looks at the 1-800-GOT-JUNK? company, a Vancouver-based junk removal franchise. The paper outlines the entrepreneurial qualities of Brian Scudamore, the company's CEO, and highlights the strengths and weaknesses of the organization's business approach and strategies. The paper concludes by looking at some alternative approaches to marketing 1-800-GOT-JUNK?.

Outline:
Abstract
Synopsis of Article
Five Entrepreneurial Qualities of Brian Scudamore
Identify, Define and Describe the Company's Business Strategies
Four Strengths and Four Weaknesses of GOT-JUNK? Business Strategies
Five Ways or Approaches for Marketing GOT-JUNK?

From the Paper:

"1-800-GOT-Junk is a Vancouver-based junk removal franchise. The company seeks out young franchisees and has strict performance guidelines in place for those franchisees; not to be overlooked, the company puts franchisees through a rigorous 9-day orientation and instruction program. The company also has a toll-free hotline for franchise owners and there is an expectation that franchise owners will share the corporate vision. Additionally, the company is looking at expanding internationally and it seems evident that founder Brian Scudamore has made a habit out of delegating responsibilities for opening up new markets (and presumably other important tasks) to people he trusts. The question now is whether the company can maintain its momentum ("Today the World!" 2006)."

Sample of Sources Used:

1-800-GOT-JUNK? (2007). The Investment. Start A Franchise. Retrieved July 27, 2007 from <http://www.1800gotjunk.com/ca_en/franchise/franchise_investment.aspx>
BusinessTown.com, LLC. (2003). Profile of an entrepreneur. Entrepreneurial: Profile of an Entrepreneur. Retrieved July 27, 2007 from <http://www.businesstown.com/entrepreneur/article1.asp>
Fence post. (2006, November 9). Daily Herald (Arlington Heights, IL), p.16. Retrieved July 27, 2007 from <http://www.questia.com/PM.qst?a=o&d=5018049900>
How much does 1-800-GOT-JUNK? charge to get rid of a small amount of junk? Yahoo! Answers. Retrieved July 28, 2007 from <http://ca.answers.yahoo.com/question/index.php?qid=20070612223416AA71sI4>
Marshall, Greg. (2006). Concept: Ethical issues (Week 15). Retrieved July 27, 2007 from <http://web.syr.edu/~gamarsha/president.html>