Abstract This paper discusses the JC Penney Corporation, explaining that it is a subsidiary of the parent corporation JC Penney Company as well as one of North America's largest and most well known retailers. The paper further reports that JC Penney operations extend across several sales channels including traditional department stores, retail outlets, catalogue sales, and e-commerce channels and that .C. Penney employees over 150,000 people across North and South America while operating in excess of 1,000 unique store locations. Additionally, J.C. Penney, while having lost market share in past years to its retail competitors such as Wal-Mart and Target Stores, J.C. Penney has maintained its position as the United States' largest catalogue merchant under its JC Penney Catalogue division which includes its e-commerce sales channel.
Abstract This paper traces the development of the J.C. Penney Company, an American department store chain founded in 1902, from its origin in Kemmerer, Wyoming, to its expansion into one of the most powerful discount merchandise and general retail companies in the U.S.A. J.C. Penney has stores in nearly every major metropolis nationwide, the largest catalog business, an Internet store and home furnishing television shows; however, the author states, Penney is not immune from the effects of the economic down turn. The paper describes the ways that this company is managing by rethinking its current structure and market campaigns, by opening and closing stores and by laying off employees.
Table of Contents:
Recent History of J.C. Penney Success at the Turn of the Century
Economic Woes for the Corporation
J.C. Penney in the Market
From the Paper 'Although the company exhibits much higher grosses after buying out a number of smaller corporations, the profit J.C. Penney experiences after selling those corporation's products under its own name are not as great, as much of the earnings are due to the manufacturers and original corporations. In addition, the recent economic woes have also taken a serious toll on the J.C. Penney organization, as consumers are not as plentiful as they were just a few years ago. J.C. Penney continues, however, to offer new products, and merge with older companies."
Tags: competition, discount merchandising, shopping malls, store closings, brand
Abstract This paper investigates human resource management in the store of Penney's in Sligo. It discusses the background of the company and manager, the human resource management functions and the role of the human resource department in the organization. The paper then discusses the training function of the human resources department and compares it with the theoretical prescriptions. The paper contains tables.
Table of Contents:
Introduction
Description of the Organisation
Human Resources Manager and their Career & Qualifications
Human Resource Management Function
Role of the Human Resource Department in the Organization
Penney's Training Policy and Procedures
Key Stages in the Employee Training and Development Process
Evaluation
Summary
Conclusion
From the Paper "This is key to Penney's training evaluation. This involves the management observing the staff for example, after the new cash registers were installed, management observed the staff on the registers for a number of weeks to ensure that all staff where fully trained. With this, if management noticed any problems or insufficient training, they would gather the staff members together and redo the training again on. This is very important as the staff members need to be properly trained on the cash registers as this is a key function to the running of the business and involves dealing with large quantities of cash. Also customer service plays a major role while working on the cash registers."
Abstract The paper explains the promotional strategies of JC Penney, Macy's and Gap. The paper also describes each company and discusses their markets and potential customers.
From the Paper "Promotional Planning by Department and Specialty Stores. Introduction. The retail industry is a highly competitive nationwide industry that is subject to the vagaries of fashion tastes and even regional tastes. Where department stores were once highly regional they are today national chains that may sell household goods as well as apparel."
Abstract This paper highlights four primary areas: The history of the company, its marketing profile, its human resources strategy, and its financials. The author believes that, if past performance is any indicator, then the company's future looks sound. The paper concludes that the market is far more competitive and the nature of business is itself undergoing incredible changes, but JC Penney is in a good position to tackle the challenges of the 21st century and continue to serve as an example to other companies.
Abstract This paper is on a children's advertisement from J.C. Penney. Advertisements are often geared to draw the interests of the "child" in the adult. Boys are often used more than girls in advertisements.
Abstract This paper discusses the strategic management of two stores - The Comfort Zone, a small second hand furniture store, and JC Penney, one of the largest retailers in the United States. The paper discusses restructuring of the organizations and the use of information technology in their growth. The effect of leadership on strategy and how to maintain momentum of the growth of the companies is also examined.
Table of Contents:
Introduction
Restructuring
Information Technology
Maintaining Momentum
The Effect of Leadership on Strategy
Management Information Systems in Retail
Branding
From the Paper "An effective strategy on paper may sound like the perfect way to make it to the top and gain competitive advantage over all other retailers for either company- JCPenney or The Comfort Zone. However, it is not a quick process. The strategy relies almost entirely on the implementation processes that go along with it. If implementation is conducted properly, managers will feel as though they are working toward a greater good; as cliche as that sounds. They will no longer feel the need to promote self-servicing behaviour and will ultimately work for the company. Strategies are virtually ineffective without a team that believes in them and feels that the methods being suggested, with follow-through will succeed. Managers do not want to fight a losing battle and in JCPenney's situation, it is defined 'walking on eggshells' process to get back to the top. The media and investors are going to continue to have a cautious eye and report any slip-ups that may take place, but after knowing such, they will respect the positive outcome even more."
From the Paper "Increasing Market Share For J.C. Penney, Southland Mall Store
Abstract
The purpose of this investigation was to identify the reasons for the market share deterioration at the J.C. Penney Southland Mall Store and to recommend strategies to correct this problem. Based on the findings of the research performed, it was recommended that (1) staff training be improved, (2) free alterations be offered, and (3) the buyer and merchandising functions be improved.
Introduction
This research presents the findings, conclusions, and recommendations of an analysis of the market share problem confronting the J.C. Penney, Southland Mall Store, Houma, Louisiana. The statement of the problem, statement of purpose of..."
From the Paper "A Marketing Proposal to Divert Spending on Retail Clothing to Local Stores
Introduction
This research develops a proposal for a marketing research study, the objective of which will be to develop information necessary for the preparation of a strategy to divert spending on the retail purchase of clothing by residents of the Houma, Louisiana Metropolitan Area (Terrebonne Parish and Lafourche Parish) from retail shopping areas located in the New Orleans Metropolitan Area and Baton Rouge Metropolitan Area to retail shopping entities located in the Houma Metropolitan Area. The focus retailer for the proposed marketing research study will be the J. C. Penney store located in the Southland Mall in the City of Houma...."
Abstract This paper examines the relationship between two closely interconnected concepts -- negotiations and ethics. To achieve negotiation, both sides have to exchange valid information. If one or the other of the parties lies, deceives, or engages in exaggerated claims or presents false of unrealistic projections, then it is very difficult, if not impossible, to determine "win-win" trades, because the opponent does not receive accurate information. In addition, the paper shows that the unethical behavior, if detected, motivates one of the parties to withhold information about the cost and values of the issues.
From the Paper "DeGeorge also suggests that executives ought to seek those alternatives that produce the greatest amount of good for the greatest number of people, or to maximize the total good produced. "When seeking the greatest net good, one must consider all people likely to be affected by a set of alternatives and the array of outcomes (both good and bad) each alternative might generate for each person" (DeGeorge, 1994, 116). This comes closest to the idea of a win/win negotiation outcome. And, in the main, this ethical presupposition can and does lead to win/win events. However, the key question here (at least for the budding negotiator) is more critical."
A case study that examines the classic rivalry between overnight airfreight companies Federal Express Inc., (FedEx) and United Parcel Service of America Inc., (UPS).
Abstract This paper discusses some of the issues introduced in a case study presented by the University of Virginia, Graduate School of Business Administration, concerning the classic rivalry between FedEx and UPS. The paper interprets how the two companies evolved and competed over the years, and then defines the term "excellence" and suggests which company has it.
Table of Contents:
A Brief Background
The Competition
Globalization
Web Retail
Logistics
Information Technology (IT)
Integration
Performance Enablers and Inhibitors
The 1994 J.C. Penney's Announcement
Financial Analysis
Market Share
Stock Price
Financial Ratios
Beyond 1994
Conclusion
From the Paper "FedEx is still the technology powerhouse and the market innovators in the industry. Its brand recognition is tied to their slogan, "absolutely, positively has to be there overnight," which is still repeated after several decades. This advantage stems from a high degree of reliability that FedEx commands in the industry. This reliability ties right into its tracking system, which is the industry gold standard.
"The most important inhibitor facing FedEx has been pride. While speeding along at a lightning pace in the 1970s and 80s and making unsound decisions to stave off the competition, UPS was slowly but consistently catching up."
