A discussion regarding the dominance of a new medium, the iPod.
Written in 2006; 2,250 words; 6 sources; $ 89.95
Paper Summary:
This essay discusses the failings of radio and the rising dominance of iPod and internet radio.
It shows how mainstream radio has come to the conclusion that the so-called iPod generation is tuning out in preference of their portable, commercial free iPod. Some radio stations have started to replace the traditional DJ with programmers and machines.
From the Paper:
"After dumbing down their playlists, playing more commercials per hour than ever before, all but putting the kibosh on listener requests, and, at some stations, replacing DJs with programmers and machines, mainstream radio is suddenly coming to the revelation that the so-called iPod generation is tuning out, perhaps for good. With the advent of the ability to carry some 15,000 songs in your pocket at all times, it would have seemed obvious for radio, and the music industry at large, to have seen this coming quite some time ago. "
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