A review of an article by Wang, Head and Archer on the topic of e-commerce and the corporate environment.
Written in 2006; 675 words; 2 sources; $ 26.95
Paper Summary:
This document discusses an article by Wang, Head and Archer that examines the role e-tailing has had on the corporate environment and specifically that of the retail environment related to enterprises such as Home Depot. According to the paper, the observations these authors make are that companies such as Home Depot have effectively made their pre-existing distribution and sales channels more efficient and that the internet has facilitated the introduction of a completely new sales channel supported by extended supply chains.
From the Paper:
"In a recent article by Wang, Head, and Archer entitled E-Tailing: An Analysis of Web Impacts on the Retail Market, these authors discuss the impact that e-tailing has had on companies such as Office Depot that have utilize the internet and related technologies to open up new channels of distribution and to expand into new markets (2002). These researchers observe that the internet has been extremely effective for retail companies and for Home Depot specifically, in extending their supply chains in order to place products in previously limited markets. Overview Office Depot is the second largest office-services company in the world after Staples with annual sales in excess of $14b and provides, "more office products and services to more customers in more countries than any other company"(Corporate, 2006). "
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