Zonolite: The PR Professional's Challenge

Paper Summary:

This paper addresses the current crisis at W.R. Grace regarding is insulation product, currently discontinued, which contained Zonolite. According to this paper, Zonolite contains the most hazardous form of Asbestos and was widely utilized around the world for a period of 10-15 years. W.R. Grace is preparing a communication strategy, a plan to execute on this strategy and a method to ascertain this strategy's efficacy.

From the Paper:

"W.R. Grace began mining Zonolite in Libby, Montana approximately 70 years ago and has profited handsomely from this naturally occurring ore primarily from its inclusion in attic insulation sold throughout the world for most of the company's history(Staff, Deadly, pars.10-11). The Zonolite insulation material is currently blamed for the deaths of several individuals, targeted for a class action lawsuit and holds considerable risk of ballooning into a major financial exposure to stakeholders, officers and others implicated in these disasters: "She remembers...seeing Zonolite in the attic...Zonolite is made from vermiculite...tainted with asbestos when it was mined in Montana...She is now collecting names for a class action against the federal government"(Welch, pars.4-5).

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