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Essay (General) # 69418 :: Youth Marketing
Examines issues relating to youth marketing.
Written in 2005; 2,760 words; 11 sources; APA; $ 95.95
Paper Summary:
The paper discusses issues involved in youth marketing including the commercialization of youth; children's understanding of marketing and advertising; the use of celebrity endorsements; youth marketing strategies. It concludes that children and teens have become an increased target for business marketing.

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