Describes concept and procedure to increase revenues and profits and applies them to lodging and related industries.
Written in 1993; 1,800 words; 12 sources; $ 63.95
From the Paper:
"THE USE OF YIELD MANAGEMENT IN THE HOTEL INDUSTRY
Introduction
This research examines the use of the yield management concept and procedure in the hotel industry. Yield management is a practice that, in the early.1990s, is widely used in the transportation and lodging industries. The practice received its first widespread applications in the air transportation industry and then expanded into the lodging industry through computerized reservation systems that interconnect the two industries.
The Yield Management Concept and Procedure
Yield management is a tactic to increase revenues and profitability.1 Yield management is the process of establishing different prices for similar services and allocating those services ..."
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