Word-Of-Mouth Advertising

Essay # 28687

Advertising
Business > Marketing

Discusses the effectiveness of word-of-mouth marketing.

1,600 words () | 3 sources | MLA | 2002 United States

Paper Summary:

This paper discusses the best advertising strategies, what approach advertising professionals should take when marketing a product, some of the common mistakes advertise writers make when designing and advertisement, and the many factors that contribute to a successful advertising campaign.

From the Paper:

"Dude, you're getting a Dell." The "Dell Dude" marketing campaign has been the most memorable, and successful one over the past two years. The campaign was created in 2000 by Dell's then-ad agency Lowe, a unit of Interpublic Group of Cos. Inc. It switched to Omnicom Group's DDB agency in April 2001, and Steven rode along with it. However, Dell said Monday, October 14th, 2002, that "it's moving on to a new, less dude-centric advertising campaign". (CNN Money)