A discussion of gender stereotyping and sexism in programs and in advertising. Includes historical and cultural roots, MTV and content analysis.
Written in 1994; 1,350 words; 7 sources; $ 47.95
From the Paper:
"The effect of gender roles on television have been considered in recent years by sociologists and psychologists as well as media critics, in part based on a concern that the way women are portrayed in the media has a deleterious effect on the way women are viewed in society at large. Women's roles in society have been changing through the determined efforts of feminists and sympathetic political groups over the past two decades, and some of these changes are clearly reflected on television, in film, and in other media portrayals. At the same time, it is evident that progress in changing media portrayals is behind the curve as far as the degree of equality that should be depicted, the roles given to women in the media, and the roles women play behind the scenes in the media as well. Some areas of the media are more regressive than others in this regard, and a..."
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