This paper examines the stereotyped images of women in the media: Negative personal, social, economic and physical effects of stereotyped images (sex objects, Superwomen, domestic types) in TV commercials and magazine ads.
Written in 1994; 2,925 words; 14 sources; $ 103.95
From the Paper:
"The purpose of this research is to examine the stereotyped images of women in the media. The plan of the research will be to set forth the sociocultural context in which women appear to be portrayed in stereotyped manner in television commercials and magazine advertisements, and then to discuss how these stereotyped images affect women in society. In particular, the effect on women's self-esteem or self-image will be explored. As well, the effect of such images on the life experience of women will be examined, in particular as regards their lives in the work force. Reference will also be made to the legal and regulatory aspects of the portrayal of women in the media.
In the age of the more or less institutionalized constituency of women's liberation, it is almost a tautology to deplore the negative, discriminatory, or contemptuous portrayals ... "
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