A look at the consumer demographic in respect to women and packaged goods of Internet shopping.
Written in 2002; 2,400 words; 10 sources; $ 89.95
Paper Summary:
This paper assesses the demographic of females in the Internet shopping forum, as well as the marketing strategies that companies use in order to draw and maintain the interest of female shoppers. The Consumer Packaged Goods (CPG) Companies will be used as an example of such strategies.
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