Examines the changing portrayals and roles of women in programming and advertising and the negative socializing effects on children.
Written in 1999; 1,800 words; 8 sources; $ 63.95
Paper Summary:
The nature of the relationship between women and the mass media has been considered in recent years by sociologists and psychologists as well as media critics, in part based on a concern that the way women are portrayed in the media has a deleterious effect on the way women are viewed in society at large.
From the Paper:
"The nature of the relationship between women and the mass media has been considered in recent years by sociologists and psychologists as well as media critics, in part based on a concern that the way women are portrayed in the media has a deleterious effect on the way women are viewed in society at large. Women's roles in society have been changing through the determined efforts of feminists and sympathetic political groups over the past two decades, and some of these changes are clearly reflected on television, in film, and in other media portrayals. At the same time, it is evident that progress in changing media portrayals is behind the curve as far as the degree of equality that should be depicted, the roles given to women in the media, and the roles women play behind the scenes in the media as well. An examination of the portrayal of women in the mass media will ..."
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