Formation (1996) & evolution of WNBA. Discusses challenges to recruit players, establish franchises, acquire broadcast partners & sponsors & gain fan loyalty & market share. Historical overview. Feminist perspective.
Written in 2001; 5,850 words; 19 sources; $ 135.95
From the Paper:
"On April 24, 1996, the National Basketball Association (NBA) approved the concept and formation of the Women's National Basketball Association (WNBA), with play to begin in June of 1997. With only 15 months from the announcement of the league's formation to its first tip-off, the officials who were to manage the new league had much to do: they needed to recruit and hire players, establish franchises in key markets, acquire broadcast partners and sponsors, and create a viable seasonal game schedule (WNBA, 2000). More significantly, perhaps, the founders of the league and its supporters (as well as its players) had to...
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