Women's Magazines

Essay # 56300

Advertising > Gender Issues
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Literature

Women's Magazines

A look at the dieting and advertising trends in women's magazines from 1980 to the present.

1,573 words () | 8 sources | MLA | 2004 United States

Paper Summary:

This paper describes a study to analyze the frequency of diet ads in two popular women's magazines, "Good Housekeeping" and "Seventeen." It looks at how an archival study was done to record the number of all diet ads and/or articles in the two selected magazines over a time span from 1980 to 2003. It concludes that the results indicated that there was not any significant difference between the number of diet ads between the two selected magazines and also did not support a significant relationship between the number of diet ads and the decades.

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From the Paper:

"The projection of the desirable woman, particularly in North America, in mass media is an unrealistic, and for many women, unattainable body type (Harrison, 2003; Koff, & Benavage, 1998). Since the post-war era, there has been a significant increase in eating disorders (Harrison, 2003; Koff, & Benavage, 1998; Polivy & Herman 2004). Large or overweight women are generally stigmatized in respect to how sexually attractive they are, and in courtship (Wiederman, 2000)."