Examines the history of this industry, focusing on marketing, products, costs, consumer traits, management, finances and the future.
Written in 1999; 2,025 words; 7 sources; $ 71.95
From the Paper:
"Introduction
Winnebago Industries manufactures recreational vehicles (RVs) and is among the largest manufacturers of RVs in the United States. The company's products are associated with family vacations, the open road, and with a type of leisure activity that has largely fallen from popularity within the United States in recent years. Winnebago's founder, John Hanson, passed away in 1996 and his passing served as a symbol that the recreational vehicle industry as a whole is in a new stage and operating in a very different environment than the one which witnessed Winnebago's early success. This research examines the company and its prospects, including its market environment, management, product lines and financial position.
Background
Winnebago Industries.."
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