Discusses the issue of segmentation of major household appliances (white market).
Written in 2002; 1,350 words; 6 sources; $ 47.95
Paper Summary:
Discusses the issue of segmentation of major household appliances (white market). Defines the market segmentation process and various factors including population, demographics, preference segments, education attainment, income distribution, psychographic characteristics. Approaches to segmentation in the EU. Dividing customers into subsets. Provides comparative data for each European community member State. Four charts.
From the Paper:
"SEGMENTATION OF THE WHITE GOODS MARKET IN THE EUROPEAN UNION: CONSIDERATIONS AND ALTERNATIVE SCENARIOS
Introduction
This research considers the issue of the segmentation of the white goods market in the European Union. The term "white goods", for purposes of this research, includes all major household appliances. The definition of the European Union includes the 15 member states as of June 2001, which are as follows: Austria, Belgium, Denmark, France, Finland, Germany, Greece, Ireland, Italy, Luxembourg, Netherlands, Portugal, Spain, Sweden, and United Kingdom ("The ABC of the European Union," 2001).
Market Segmentation
Market segmentation is the procedure by which a marketing or ..."
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