Website e-Commerce Marketing

Paper Summary:

This document discusses the various qualities of website marketing. The paper focuses on the three Cs of website marketing: community, content, and commerce. Following these general observations, the paper outlines some specific details of website marketing relating specifically to business to business and business to consumer. The paper further illustrates the emphasis of the customer experience through the use of actual website examples.

From the Paper:

"Website marketing, whether business to business (B2B) or business to consumer (B2C), must conform to several principles to ensure effectiveness. All website that depend on e-commerce should conform to these principles and thereafter there are some thematic and functional differences regarding marketing that differentiate between the two. All e-commerce websites should adhere to the 3-Cs of website marketing (Meyers & Gerstman, 2001)."

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