Written in 2005; 920 words; 3 sources; APA; $ 31.95
Paper Summary:
This paper examines the Martha Stewart website in terms of its business potential. It evaluates the sites content, visual appeal, navigation, speed and interactivity. The author offers recommendations for improving marketing on the site.
From the Paper:
"The Martha Stewart Website is an excellent example of a website that has interesting and appropriate conten,t visual appeal, good navigation, acceptable download speed and interactivity. The content ..."
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