An in-depth study of the techniques and benefits of Internet market research.
Written in 2002; 5,870 words; 10 sources; MLA; $ 140.95
Paper Summary:
This paper presents a detailed exploration of web-based surveys and their usefulness in reducing the cost of business research. The writer explores several aspects of web-based surveys, including performance and comparison to traditional type surveys. The paper describes that electronic surveys speed response and increase the range of participants.
From the Paper:
"Information gathering comes in many different forms. There are benefits and problems with each type of information gathering. Using a test group can be beneficial but is often costly and limited in its scope of use and consequence. One of the most common and popular types of information gathering tools is the use of a survey. Surveys can provide a wide range of information that can be used to understand the past, predict the future and decide what changes, if any, should be made. Surveys are popular for many reasons and are successful in their purpose. The technological explosion of the last few decades provided the world with a much wider frame of reference for gathering information. The Internet allows those who want to gather information to do so in electronic format. Web-based surveys are useful for several reasons including speed of responses, range of participants and the ability to have a more complicated format from which to gather the information."
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