Proposes a project to examine web-based marketing approaches for small business firms.
Written in 2004; 675 words; 5 sources; MLA; $ 23.95
Paper Summary:
This paper proposes a project to examine appropriate Web-based marketing approaches for small business firms. It discusses marketing via the internet and issues related to content, attractiveness and security. The paper proposes alternatives to Web-based marketing for small businesses.
From the Paper:
"Marketing via the Internet and the World Wide Web is widely hailed as the wave of the future for business firms. For several years however many larger brick-and-mortar business firms were reluctant to engage in digital marketing. While the trepidations of the larger business firms now appear to be largely in the past ..."
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