Examines a background of the firm's successes in theme parks and an analysis of Euro Disney, discussing funding, public relations, regulations, employees, planning, objectives and marketing.
Written in 1992; 3,600 words; 16 sources; $ 127.95
From the Paper:
"Executive Summary
The Walt Disney Company entered the amusement park market in July 1955 when it opened a new park 30 miles south of Los Angeles, California. Named for its owner, the park ushered in a new era of family entertainment and revitalized the amusement park industry. Disneyland spurred economic growth in Orange County and, specifically, in Anaheim (where the park is located). In 1972, the company opened a second theme park, Walt Disney World, in Orlando, Florida. This was followed in 1983 by a theme park in Tokyo. In April 1992, a new Disney park opened 20 miles outside Paris.
The marketing associated with the European park centers around a standardized product recognized throughout the world. Customers to any Disney theme park can expect the same high level ..."
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