Walt Disney's Theme Parks

Paper Summary:

This paper examines Walt Disney's amusement parks which began in the middle of some Southern California orange groves in 1955 and which changed the way that Americans and the world viewed such entertainment. It analyzes how Disney successfully marketed Disneyland as a unique entertainment experience and made his theme park world-famous which led to other theme parks opening in Florida, Tokyo and Paris. It looks at how the company also operates resorts at each of the theme park sites (with the exception of Tokyo) and is a major supplier of entertainment content (television programs, filmed entertainment, audio/video tapes and Internet content). The paper considers the international theme park operations of the company, with a particular emphasis on the company's operations in Paris.

From the Paper:

"Walt Disney recognized the power of television and began using tie-ins between television programs and his theme park from the beginning. The Wonderful World of Disney provided television audiences not only with entertainment programs, but also with a direct link to the company that produced them. The company also benefits from its studio operations since it is able to provide promotions for its theme parks on videos and in its productions. Movies can also be run on television, adding to the high presence and brand recognition that is associated with the organization and its products."

More papers on Walt Disney's Theme Parks:

• Term Paper # 127408 : "Walt Disney and Cultures Overseas"
• Term Paper # 145038 : "Walt Disney's Impact on the Movie Industry"
• Case Study # 24693 : "Disneyland And 9/11"

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