Wal-Mart

Paper Summary:

This paper explains that Wal-Mart stresses that their suppliers must provide products and services, which translate into customer satisfaction, their No. 1 commitment. The author points out that, when entering their website, the retailer continues to build confidence with the customer by setting the same look and feel as being in the store, which reflects Wal-Mart's strong brand labeling. The paper relates that their comprehensive website provides the customer with everything, which can be found in the store, with the ease of ordering from home; some items on their website are not available in their stores and are drop-shipped from the manufactures' facilities.

From the Paper:

"Wal-Mart is not really in the business of producing products even thought they have their own proprietary products called Sam's Choice. To get the quantities needed to fully stock their shelves they have to have outside sources or other manufactures supply them with innovative products. This relationship helps Wal-Mart hold the retails competition at bay. They have generated numerous business contracts with many of the big named producers of goods. The outside suppliers rely on Wal-Mart as a major consumer of most of their products. Their confidence in Wal-Mart's ability to generate sales keeps them close and guarantees success. Wal-Mart seems to never stop advancing with technology. They have capitalized on the retail market and now they have launched at full speed into the E-Commerce business."

More papers on Wal-Mart:

• Research Paper # 91854 : "Wal-Mart and Supply Chain Management"
• Case Study # 102381 : "Wal-Mart Stores, Inc."
• Case Study # 148411 : "Wal-Mart's Positive Influence on Chinese Consumers"
• Case Study # 148452 : "A History of Walmart's Globalization Strategy: Strategic Wins in China, Major Struggles in Germany"

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