An analysis of India's retail climate from the perspective of Wal-Mart stores.
Written in 2005; 675 words; 3 sources; $ 26.95
Paper Summary:
This paper analyzes of the retail climate in India preparatory to the entry of Wal-Mart into that market, noting that India is a country with a huge population, and Wal-Mart would like to serve a population of that size concentrated in a moderate-sized country. On the other hand, this paper points out that India has been beset by poverty for some time and was a backward country when under British rule. The latter situation has changed in part, but it is not clear if economic growth has been sufficient to support a retail market of the size Wal-Mart needs.
From the Paper:
"In deciding whether or not to open Wal-Mart stores in India, it is important to ascertain as much information as possible about the Indian economy and the state of retail in India in particular. On the one hand, India is a country with a huge population, and Wal-Mart would like to serve a population of that size concentrated in a moderate-sized country. On the other hand, India has been beset by poverty for some time and was a backward country when under British rule. The latter situation has changed in part, but it is not clear if economic growth has been sufficient to support a retail market of the size Wal-Mart needs. India today has a diverse economy that includes traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a variety of services."
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