This paper analyzes and criticizes Wal-Mart's promotion strategy. The paper talks about how while many justifiable criticisms have been fired Wal-Mart's way by those displeased with the company's treatment of its employees, almost no one can argue against the success of the company in popularizing its brand name (as it pertains to cost savings, that is) and in gobbling up market share at an astounding rate. This paper argues that Wal-Mart's greatest promotional failure is that the company has historically done a poor job of trumpeting the positive benefits packages and compensation plans it offers employees.
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