"Vogue": The Magazine

Paper Summary:

This paper explains that, founded in 1892 and purchased by Conde Nast in 1909, "Vogue" has become a titillating and provocative periodical, which arouses as much as it informs; and, yet, the magazine has stayed true to its original focus of women's fashion. The author points out that "Vogue" has an online presence at "Style.com", which is the online home to Conde Nast titles "Vogue" and "W" and offers a high-end, e-commerce store. The paper relates that the magazine has shown its adaptability and willingness to meet the needs of consumers; driving revenues has proven very successful because circulation numbers have increased not only for "Vogue" but also for other Conde Nast Publications' magazines.

From the Paper:

"In 1909, Conde Nast, who had just four years earlier gained control of Home Pattern Company, purchased Vogue and built a foundation under the magazine that many credit with its longevity. Nast's vision for his magazines not only increased circulation but helped to develop the concept of niche selling for the magazine industry. With an idea of what the magazine could be, Nast included stories not just about fashion but about politics, the arts and entertainment. With the appeal of the magazine broadened, Nast further enhanced the publication with pictorials of models wearing appealing fashions."

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