Viacom and MTV

Paper Summary:

The paper explains that Viacom, the leading global media company with pre-eminent positions in broadcast and cable television, radio, outdoor advertising, and online, owns well-known brands, includingCBS, MTV, Nickelodeon, VH1, BET, Paramount Pictures, Viacom Outdoor, Infinity, UPN, Spike TV, TV Land, CMT: Country Music Television, Comedy Central, Showtime, Blockbuster, and Simon & Schuster. The author believes that MTV is an active industry monopoly and that the FCC should attempt to remove some of the monopolistic powers enjoyed by both Viacom and MTV. The paper relates that MTV was one of the first networks to begin to vocalize the political might of its young viewers. Charts.

Table of Contents
Introduction
History
Corporate
Audience
Industry Influences
Future
News and Politics
Conclusion

From the Paper:

"It is quite apparent that because Viacom's MTV is so powerful a monopoly, they wield great strength and influence in the video production areas. ?MTV has become a powerful force in popular music today, shaping trends in music and providing invaluable exposure for recording artists through play of their video clips.? (Banks) In the past, record labels to pick which artists were promoted through the additional advertisement and or video production. This "gate keeping" process has been greatly influenced by the likes of MTV. For example, MTV's programming which only includes certain musical genres and artists continues to hurt the careers of the majority of recording artists."

More papers on Viacom and MTV:

• Case Study # 133324 : "Viacom"
• Essay # 69959 : "Strategic Audit: Viacom"

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