A critical look at the encoding of meaning within mass-media texts and subsequent decoding by the audience.
Written in 2002; 1,386 words; 7 sources; APA; $ 46.95
Paper Summary:
This paper considers how mass media texts are encoded with many levels of meaning, all of which are consciously constructed, and how these representations of meaning are understood in various ways by audiences. It does so by examining how gender is represented in the context of the protagonist of the show Family Guy and his interactions with those around him.
From the Paper:
"The text which I have chosen to discuss is Fox-Tv's series "Family Guy" which aired from April 1999 to about February 2002. It is essentially an animated Sit-Com depicting white middle class American suburbia in contemporary times. The forcus of the show is on one man, the "head" of a family, and his interactions with himself, his family, his neighbors, and the world around him."
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