United Airlines Management

Paper Summary:

This report establishes criteria for evaluating United Airlines (UAL) and then examines the managerial and corporate structure and strategies of the firm to evaluate its effectiveness. The report draws on the literature to identify the reasons why UAL may be the most employee-oriented organization in this grouping. The criteria used includes: 1) employee-employer relations; 2) profitability and 3) competitiveness.

From the Paper:

"The company is positioned in a virtually identical and highly competitive domestic and international air travel and transport environment. According to Nelson D. Schwartz (1998), median profits increased in the airline sector in 1997 by 53.3 percent. AMR, American's holding company, stated that this was because limited capacity, strong growth in demand, and continuing cost control came together. Both AMR and UAL have paid stock dividends of significant value in the past two years. The question of how these companies differ with respect to corporate structure and management is of some significance."

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