A review of the the laws relating to Internet businesses.
Written in 2004; 904 words; 3 sources; MLA; $ 32.95
Paper Summary:
This paper presents a brief overview of the AMA Code of Ethics, which was written to prevent ill-willed marketing in business. The paper then explains how easy it is for an Internet company to get away with misleading customers by false and wrong marketing campaigns, including a number of real-life examples.
From the Paper:
"One example of a violation of the AMA Code of Ethics ? section, Rights and Duties of Parties in the Marketing Exchange Process ("Communications about offered products and services are not deceptive") ? is found in the unsolicited yet tempting email (e.g., spam) titled ?Here's your 2 FREE air tickets, 2 FREE Hotel Nights + $100.? Once the email is opened, the message urges the reader to ?Claim your 2 FREE Round-Trip Air Tickets and 2 FREE Hotel Nights!? The URL inside the email exhorts the recipient to ?Hurry! Offer Ends Soon!"
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