An analysis of the retail auction and e-commerce site.
Written in 2003; 900 words; 3 sources; $ 31.95
Paper Summary:
The paper discusses the operations of the e-tailer, Ubid.com. It discusses the company's policy of selling brand-name merchandise at up to 70 % off the retail price by live-auction bidding.
From the Paper:
"Background
uBid.com is a leading retail auction and e-commerce site which offers a wide range of brand-name merchandise at up to 70 percent off the retail price by live-action bidding (ubid, 2002). They offer a rotating selection of over 12,000 brand ..."
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