Written in 2004; 2,781 words; 12 sources; MLA; $ 83.95
Paper Summary:
This paper provides a company overview of UAL Corp., the holding company of United Airlines, the world's second-largest scheduled passenger airline, whose primary business is the transportation of people, freight, and mail in the United States and abroad.
Outline
Corporate Structure
Corporate Culture
Marketing
Finance
Research and Development
Operations and Logistics
Human Resources Management
Information Systems
From the Paper:
"United's R & D division operates as part of the airline's Information Services Division. Its objectives are to develop models that: increase the accuracy of forecasting passenger demand; enable better decision-making models on fare structures (Kelly, July 1999); increase the quality and efficiency of crew rostering; flight sequencing and scheduling to improve on-time performance; aircraft maintenance flows to minimize aircraft ground time; and flight planning to minimize fuel consumption and flight time (Informs Online). The objectives of R & D are clearly stated and vital to the airline achieving customer satisfaction through on-time flights, quality in-flight service (including safety), and convenient schedules/ connections. Successful R & D efforts in areas like maintenance and fuel consumption are major contributors to UAL's efforts in cost reduction."
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