Discusses data; use of Iinternet for communication & consumerism; teens as a target market. 2 figures.
Written in 2001; 675 words; 4 sources; $ 23.95
From the Paper:
"A 1997 survey on Internet usage estimated that about 18.8 million U.S. kids under age 18 had access to home computers. Using the Internet, sending email and searching the Internet for non-school work sites was done by 46 percent of low-income teens compared with 67 percent from wealthier families (NUA Surveys Online). That would suggest that four years ago, there were a sizable number of teenagers who had taken to the Internet. However, direct marketing to that demographic was not an essential part of the market, since the whole concept of buying on the Internet was actually only two years old (based on the establishment of Netscape in 1994).
A current survey released Sept. 13, 2000, by Jupiter Communications, a company that specializes in Internet research, revealed a poll that revealed some data that is causing online ..."
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