An overview of the marketing infrastructure within Mexico and the increase in trade between the United States and Mexico.
Written in 2002; 1,027 words; 5 sources; APA; $ 36.95
Paper Summary:
The specifics of the marketing infrastructure within Mexico are an important consideration for American firms wishing to sell products or services within the country. The paper examines how NAFTA has greatly increased trade between the two countries, resulting in an increased need for Mexican companies to market products within the US, and also a crucial need for US companies to market within Mexico. The paper shows that an understanding of the unique needs of Mexican consumers is important to marketing success. Further, and perhaps most importantly, knowledge of Mexican channels of distribution, middlemen, and media are absolutely crucial to business success within the country.
From the Paper:
"Many Mexican companies are not familiar with the many types of marketing research products that are available in the United States and Canada. As such, Mexican companies wishing to advertise in the US may often be best advised to obtain short-term marketing research reports, and base marketing around existing staff's past experiences with the US market (Medina & Rodriguez).
Companies within the US will also require increased marketing expertise for the Mexican market. Mexican marketing infrastructure is strikingly similar to that of the United States. Many of the same distribution channels, sales techniques and marketing techniques are used across both countries."
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