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U.S. Firms In Germany
Essay # 22307
U.S. Firms In Germany
A management analysis of Whirpool Corporation and Gillette Company. Discusses the business environment, European Community, quality assurance system, certification, role of government and decision making.
1,575 words (approx. 6.3 pages) |
12 sources |
1995
From the Paper:
"MANAGERIAL EXPERIENCES OF AMERICAN FIRMS IN GERMANYIntroduction
This research examines the management issues faced by the Whirlpool Corporation and the Gillette Company in their operations in Germany. Each of the American companies operates in Germany through a subsidiary firm that was acquired through acquisition. Whirlpool acquired the German household appliance manufacturing operations of N. V. Philips, while Gillette acquired Braun, A.G., a German manufacturer of consumer electronic personal care products (Maruca, 1994, pp. 135-145; McConnville, 1992, pp. 52-55).
Following this introduction, a brief description of German business environment entered by the two companies is presented. This description is followed by the international management issue ..."
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APA Citation:
U.S. Firms In Germany (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-U-S-Firms-In-Germany/22307
MLA Citation:
"U.S. Firms In Germany" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-U-S-Firms-In-Germany/22307>
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