A management analysis of Whirpool Corporation and Gillette Company. Discusses the business environment, European Community, quality assurance system, certification, role of government and decision making.
Written in 1995; 1,575 words; 12 sources; $ 55.95
From the Paper:
"MANAGERIAL EXPERIENCES OF AMERICAN FIRMS IN GERMANY
Introduction
This research examines the management issues faced by the Whirlpool Corporation and the Gillette Company in their operations in Germany. Each of the American companies operates in Germany through a subsidiary firm that was acquired through acquisition. Whirlpool acquired the German household appliance manufacturing operations of N. V. Philips, while Gillette acquired Braun, A.G., a German manufacturer of consumer electronic personal care products (Maruca, 1994, pp. 135-145; McConnville, 1992, pp. 52-55).
Following this introduction, a brief description of German business environment entered by the two companies is presented. This description is followed by the international management issue ..."
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