Trusting Electronic Commerce

Paper Summary:

This paper examines various factors which impact the trustworthiness of the e-commerce industry. The writer looks at elements such as hackers, credit card fraud, non-delivery of goods, bogus sites and spam. The paper concludes that the internet will never reach its full potential as a viable marketing and shopping tool unless e-marketers are able to help users to overcome these fears. It further concludes that consumers who are interested in using the internet for purchases should educate themselves of the risks before conducting an online transaction, because as with nearly everything else about the internet, on-line shopping isn't risk free.

From the Paper:

"As the Internet in general has become more popular, its uses and functions have become more diverse. Currently, there are approximately 1.3 billion users on the Internet, and that number is only expected to continue to grow. One result of the exploding use of the Internet is e-commerce, or electronic commerce, which is defined as by Brittanica as "maintaining business relationships and selling information, services, and commodities by means of computer telecommunications networks" (Brittanica.com). Although e-commerce is commonly thought to refer only to the trading of goods and services over the Internet, broader economic activity is included. E-commerce consists of business-to-consumer and business-to-business commerce as well as internal organizational transactions that support these activities."

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