Travel Web Sites

Paper Summary:

This paper describes the e-business industry of travel Web sites. The author points out new marketing techniques of the airlines Delta, Southwest and Jet Blue, including discounted fares and instant rewards. The paper points out the flexibility of online Web travel sites and the convenience of one-stop shopping venues.

From the Paper:

"One of the e-commerce venues that has generated great interest and high levels of sales is the travel Web site, among which are Web sites maintained by airlines, such as Delta, Southwest and Jet Blue. These sites have developed new marketing techniques to capture audience interest and inspire consumers to purchase travel packages and or airline tickets online. A major marketing tool used by companies, such as Southwest Airlines, is the use of heavily discounted fares that are available ..."

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