Toyota as a Global Corporate Citizen

Paper Summary:

Toyota's incredible success as a truly global corporate power can be attributed to many factors, but the one that sets it apart is its emphasis upon being a "good corporate citizen" of every country in which it does business. This paper shows that by respecting and engaging the culture and communities in which it markets its products, Toyota minimizes concerns over the import status of its products. In the countries where Toyota has established large manufacturing operations, these investments have even given the company favored status in state and local communities as a large employer. The paper shows that these strategies, combined with Toyota's traditional team-oriented and methodology based management, have created a company which can deliver high quality products in an efficient business model.

Paper Outline:
Abstract
Toyota International Marketing Strategies
Toyota's Social Conscience
A Case Study: Toyota in America
Social Factors Influence U.S. Auto Sales
Toyota in Joint Venture with General Motors
Toyota in America Today
Toyota in Other Countries
Other Aspects of Toyota Management Style
References

From the Paper:

"Toyota's organization and management methods work seamlessly with their marketing strategy in a way seldom achieved by organizations of their size. As with cities, large corporations often grow organically, and take on infrastructure and organizational characteristics as they acquire new additions. With Toyota, the emphasis has been upon maintaining a single management culture which is flexible enough to adjust the product and marketing strategies to each new market."

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