This paper discusses the growth of the gaming industry in America since the passage of the Indian Gaming Regulatory Act (IGRA) in 1988 and how marketing research aids the growth of the potential gaming market.
Written in 2002; 3,631 words; 12 sources; MLA; $ 101.95
Paper Summary:
The writer focuses on marketing and research as tools to help casino owners choose geographic venues. The paper describes how an owner must know the draw or appeal of the individual property well enough to optimize profits though marketing to the segment of the traveling (tourism) public. The writer then outlines how this can provide the greatest return for the investment and the effort expended in the process.
From the Paper:
"The point of casino marketing is to bring in customers whose primary desire is to gamble in the casino; these customers produce more revenue in a shorter period of time than other types of customers. Casino operators have traditionally recognized the need to segment the potential gaming market along geographic, socio-economic and psychological lines. (Dandurand and Sciullo, 1977). Typically, however, those responsible for doing so have backgrounds in the general hospitality, management or accounting areas, and need to focus on the differences between marketing to visitors who are or might be interested in casino entertainment and those who would not be so inclined is of vital interest in maximizing the return on the efforts. (Gullo and Verbon, 1982)."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Tourism Research in Effective Marketing", Essays on "Tourism Research in Effective Marketing", Research papers on "Tourism Research in Effective Marketing", Student papers on "Tourism Research in Effective Marketing", Book reports on "Tourism Research in Effective Marketing", Dissertation on "Tourism Research in Effective Marketing", Thesis on "Tourism Research in Effective Marketing", Summary of paper on "Tourism Research in Effective Marketing", Articles written on "Tourism Research in Effective Marketing".
Look for more research papers, essays and book reports on