Tobacco Dilemma

Paper Summary:

This paper examines the tobacco industry's marketing efforts abroad as they sell their products to Third World nations. Like many industries in the United States, when a product is banned there, it often finds buyers outside of the country's borders. Although this practice seems unethical, it does provide answers for the tobacco industry even when they are not socially or ethically acceptable. This paper shows that once the tobacco industry had to admit their guilt in the United States, economics kicked in and dictated the new marketing solution of selling to poorer nations.

From the Paper:

"How a product is marketed makes a big difference in sales. "Brazil also has probably the highest level of tobacco advertising per capita in the world. When advertising stopped for a year, cigarette sales fell 4.8% in nine months." (Chapman & Leng, 2004) The American Cancer Society has been very critical in the media regarding the US tobacco companies' marketing strategies. As the largest exporter of tobacco products in the world, US tobacco companies have been criticized for selling cigarettes with tar levels well beyond those levels allowed in the United States. Also, the marketing efforts have been focused on women and children who prior to these new endorsements had relatively low numbers of smokers in the developing countries."

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