Tiffany and Co.

Paper Summary:

This paper examines the history of the company Tiffany and Co. which began in 1837 as a small stationary and costume jewelry store in New York City. It discusses how the company has grown over the years to being a major manufacturer of silverware, timepieces, perfumes and other luxury offerings sold in retail outlets all over the world. It highlights the main events in the company's history such as how in 1885, the Tiffany company redesigned the Great Seal of the United States, which can still be seen on the American dollar and how the facade of its shop on Fifth Avenue became world famous when Audrey Hepburn was seen having breakfast in front of it in the 1961 movie, "Breakfast at Tiffany's".

From the Paper:

"Although it served European royalty, Tiffany found its primary clientele in the growing number of wealthy Americans. In 1878 it added the Tiffany Diamond, one of the largest yellow diamonds in the world, weighing 128.5 carats (on display in its flagship New York store). By 1887 the company claimed to have more than $40 million in precious stones in its vaults (Hoovers Online). Born in 1848, Louis Comfort Tiffany, a master designer and craftsman in his own right took over the family business in 1902 and became artistic director of the team of craftsmen that designed jewelry, furniture, enamels, textiles, books, metal and ceramics. The company skillfully combined talent and marketing, to create new types of interior furnishings."

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