The World Wrestling Federation

Paper Summary:

This paper tells us how the World Wrestling Association began and how Vince McMahon Jr changed it to become a popular family spectator sport. The paper explains that McMahon did this by offering lucrative contracts to top wrestling stars in other territories, began major network deals, made professional wrestling a spectacle for family entertainment. In addition, the paper relates how McMahon continued to capitalize the WWF market with other resources such as cartoons, toys and food products.

From the Paper:

"After copyrighting the wrestlers and their character image, McMahon had made the WWF a brand name and a near monopoly in the wrestling industry. The WWF had become very successful and had overtaken its competition, at least until Ted Turner decided to enter the wrestling business. Turner started his own wrestling league called World Championship Wrestling (WCW) and was initially scoffed at by McMahon. With Turner's funds and network resources, the WCW gradually became more of a burden on the WWF and McMahon as the WCW began to acquire some of the older WWF superstars. The WCW began competing for Monday night airtime ratings by playing at the same time as the WWF. The strategy of the WCW was to mimic and outspend the WWF, and it began to payoff as the WCW became more popular."

Sample of Sources Used:

• Thompson, A. A., Jr., & Strickland, A. J., III (2003). Case 3 world wrestling federation. In Strategic management concepts and cases (pp. c-61-c-73). New York: McGraw-Hill.

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