This paper examines the World Series of Poker, the annual poker tournament owned by Harrah casino company. It offers a brief, but necessary, recounting of the tournament history, starting in the 1970s and moving through its acquisition by Harrah. Following this history lesson the paper expands on the growth of the World Series of Poker in recent years. The author mentions the potential fragility of the tournament due to the rapid growth.
From the Paper:
"The purpose of this study is to examine in some detail the World Series of Poker, the annual poker tournament owned by Harrah's casino company and televised on ESPN every summer. There can be little doubt that in the past few years poker--especially the tournament mainstay Texas Hold 'Em--has become an American craze ("Analysis: Corporate Case Study" 10). This is a cultural trend that Harrah's has capitalized upon with its extensive promotion of the World Series of Poker. The World Series of Poker has long been regarded as the Olympics of tournament poker (Peters and Kloet 86). With such high esteem also comes high visibility. This makes the World Series of Poker one of the best examples of corporate exploitation of cultural trends. My consideration of the World Series of Poker is relatively straightforward. The question before me is whether or not the World ..."
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