The Walkerton Tragedy

Paper Summary:

This paper discusses public relations strategies and programs in times of contentious government issues. The discussion is based primarily on the province of Ontario's neglect of water treatment and the Walkerton water contamination issue that killed seven people, including children, and made twenty three hundred people sick from E. coli contamination.

From the Paper:

"Public relations is a global activity that is deliberate and intentional communication that is used to influence, gain understanding, provide information, and to obtain feedback by those affected by the activity. Public relations are a planned and organized activity that is used to provide solutions to problems and is a method of aligning the organization's interests with the interests of the public . Public relations is based on organizational policies and performance measures that encourages two-way communication in terms of the organization disseminating information and soliciting feedback from the public, and is most effective when it is an integral part of the decision making process."

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