The Vermont Teddy Bear company

Paper Summary:

This case analysis of the Vermont Teddy Bear Company is an example of a company's failed attempts to grow and expand. The paper analyzes the company and shows that although their efforts failed, they learned several valuable lessons, including how to interpret their customers' wants and needs, and how to successfully expand in the future.

From the Paper:

"Trying something new for some companies has often led to a positive way of reposition themselves to accommodate an ever-changing market. However to some companies it can be the kiss of death. Considering this, a company like Vermont Teddy Bear Co., should have considered these elements before they underwent such a significant change as renaming themselves or reduce market share for a specific product in order to diversify. These changes occurring in any company can harm its image to the point that a large percent of customer may be sacrificed as a result of poor management decisions and product positioning. The phrase "if it isn't broken, don't fix it" comes to mind with Vermont Teddy Bear Co. Until 1994 they had enjoyed 14 years of success and profit in the teddy bear manufacturing business. Costs were low and profits were high."

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